Any organization with multiple projects in the review stage has probably developed some tool for tracking the status of their projects. It could be a spreadsheet, a document, a whiteboard, etc. But status information that isn’t being tracked in a central, online database can lead to several inefficiencies – resulting in delayed time to market and wasting valuable personnel time on non-essential activities.
- Status information is scattered
Project status information may be being tracked in a variety of different places, making it cumbersome to get a single, high-level snapshot of progress.
- Status information takes human effort to compile
Personnel responsible for checking on and tracking status updates are spending valuable time on non-revenue generating, administrative tasks.
- Since it has to be compiled, it’s not in real time
The delay between a status change taking place and information being manually updated in a database means you can never be sure how accurate your status information is.
- Status information isn’t transparent
When status information isn’t shared in a central location, staff often find themselves answering ad hoc questions related to project statuses – creating distractions and wasted time.
This is the first of a 3-part series taking a closer look at the issue with the status quo, and why a Creative Production Management solution is essential to an efficiently functioning marketing or media department.