Choice Hotels International Easily Manages the Creative Approval Process with inMotion
Challenges
- To increase hotel occupancy, Choice Hotels needed promotional materials to be developed and disseminated in a short turnaround time
- Bottlenecks in the review and approval process caused delays in the creative workflow
- The hotel chain’s multiple brands had multiple creative departments, making the review workflow especially challenging to manage and track
Results
- Decreased time-to-market for promotions from 10 days to 5 days, while reducing costly mistakes
- Improved shareholder return, even in a tough economy for travel and leisure
The faster I get a promotion into the hands of the customer, the sooner rooms fill up. We needed to eliminate the delays in the approval process and we needed the solution to have a zero learning curve to ensure widespread adoption. That’s why we selected inMotion.” – Jennifer, Manager of Production at Choice Hotels International