Canto and inMotionNow Announce Partnership to Address Digital Marketing Workflows with New Cumulus and inMotion Integration
Digital Asset Management Leader Enters Partnership With Creative Work Management Frontrunner, Announces Plans for Henry Stewart DAM Los Angeles and Live Webinar
October 27, 2015 – Raleigh, NC. inMotionNow, a leading provider of workflow automation solutions for marketing and creative departments, today announced it has aligned with Canto, a leading provider of digital asset management (DAM) solutions. As part of the alliance, Canto has integrated its Cumulus enterprise DAM software with inMotionNow’s creative work management (CWM) offering, inMotion.
Now available, the new integration is designed to drive improved visibility, productivity, efficiency and regulatory compliance for enterprise customers using Cumulus and inMotion. By automating workflow steps and approvals, and enabling audit trails and self-service portals, the integration is built to help marketers simplify and speed digital work processes and better focus on the aspect of their jobs they love most – being creative.
“DAM was once a place for ‘finished assets’ to live, but today’s fast-paced digital landscape is changing that,” said Jack McGannon, Chief Executive Officer, Canto. “Digital teams need collaborative, integrated workflows across many simultaneous creative and marketing projects. These workflows can take advantage of the powerful enterprise search, metadata handling, indexing and versioning capabilities of a DAM solution such as Cumulus, while giving users online proofing, task management, approvals and audit trails from a leading CWM platform such as inMotion. Our Cumulus customers have eagerly requested this integration, and we’re thrilled to bring it to them.”
Both Canto and inMotionNow will offer live demonstrations at the Henry Stewart DAM Los Angeles show on Thursday, November 12th and Friday November 13th, in Canto’s booth, #8, to help marketing teams gain insight into the ways a DAM-CWM integration can improve marketing productivity and business outcomes.
“With the demand for content growing, marketing teams everywhere are being challenged to do more,” said Ben Hartmere, CEO, inMotionNow. “An integrated DAM and CWM solution improves the overall production volume without adding new headcount, and adds significant value in today’s fast-moving digital landscape. We’re pleased to work with Canto to bring this integration to fruition. Our customers are happy they can now connect with a best of breed DAM system, as our technologies work beautifully together and we look forward to showcasing our efforts at Henry Stewart DAM in Los Angeles.”
Canto and inMotionNow will also host a joint webinar on Tues., November 17 at 10:00am PT to demonstrate how the Cumulus integration with inMotion benefits enterprise customers. Registration for the webinar is now available online.
You may read more about the partnership on Canto’s blog:
Canto is committed to innovation, with a focus on delivering digital asset management (DAM) software and services that solve customers’ ongoing brand asset challenges and help to promote brand awareness. Founded in 1990, Canto is an industry pioneer and leader with more than 2,400 customers worldwide. Canto’s offerings include its flagship enterprise DAM technology, Cumulus, which allows customers to efficiently secure, repurpose and distribute brand assets, and its SaaS solution Flight to facilitate basic digital asset management and collaboration. Supported by a global partner network, Canto is based in San Francisco (USA), Berlin and Giessen (Germany). For more information, visit Canto.com.
inMotionNow solves project request, project management, content review, and reporting challenges for marketing and creative teams with its work management application called inMotion. With inMotion, teams can automate administrative tasks that typically distract content creators from getting their content to market faster. inMotion gives marketing and creative teams what they need to ease the launch of new projects, solve visibility and accountability issues during project execution, surface actionable insights, and end the chase for approvals.