By definition, traffic managers are those who act as liaisons between creative services and all other departments and supervise, coordinate, and ensure the on time and orderly flow of all content from concept development to completion.
At inMotionNow, we deliver workflow solutions that automate the routing and tracking that creative departments need to do in both creative brief management and review and approval management, allowing them to get content from concept to completion faster and easier.
A typical traffic manager’s day may be spent manually plugging status updates into a spreadsheet, or endlessly chasing reviewers down for their feedback, or having to circle back on creative briefs that weren’t completed correctly. With inMotion, that team member could have better visibility into project statuses and more control over operations, allowing them to handle more projects more effectively with less stress and headaches.
Your traffic manager is intimately familiar with your business, your team members, and your processes. A technology can’t replace that expertise but inMotion can allow you to leverage that expertise in ways that make a creative department more productive, more efficient, and more valuable to your business.
If you’ve got a traffic manager in your department, contact your account concierge to learn about inMotion’s Routing Manager feature, designed to help traffic managers route and track content for review.