One of the best investments you can make for your in-house creative team is a creative workflow management solution. Of course, the keyword here is “investment”. Purpose-built creative workflow brings a lot of value to creative teams, that’s why it costs time and money to implement. As a creative leader familiar with the challenges your team is facing, this investment may seem like an obviously good idea. But your boss may need some more convincing. By building a complete business case that justifies the cost and resources involved in deploying a solution, you will be well prepared to address their concerns.
Follow these steps to build your business case.
Identify the challenges
The challenges your creative team faces may be painfully obvious to you and your team, but they may not be as obvious to the decision makers in your organization. Provide details about the challenges and how they impact the business to give context for why they should invest in software.
Estimate the business cost of not solving the challenges
Show that the challenges your team faces aren’t just a matter of your team being inconvenienced. Spell out the real business impacts your challenges cause, and use real numbers when you can, like dollars over budget, or hours of overtime paid.
Propose the solution
Once the pain points have been explained, describe the solution you’ve selected. Explain why it is your preferred solution and detail the ways it will help you solve your challenges.
If nothing else, showing ROI is the most important part of the business case. Showing how the solution will have a positive impact on the bottom line makes the purchase a no-brainer. Don’t forget to talk about the “soft” benefits as well – improving creative morale to decrease turnover, for example, is an important contribution to your ROI calculation.
Need some help calculating ROI? Check out our ROI Calculator to see how much your team could save by investing in creative workflow management.
Be transparent about risks
Smart decision makers know there is always risk when purchasing new software. Showing them that you have identified these risks and prepared strategies to mitigate them will increase their confidence in your analysis.
Building a comprehensive, ROI-driven business case will help you get buy-in from decision makers to purchase your preferred solution.
Download the eBook Creative Workflow Management 101: A Comprehensive Guide.
Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.