Everyone is talking about a Digital shift. But what does that really mean? Depending on where you sit in the…
Debbie Kennedy
If your creative team is struggling to build or maintain great relationships with your marketing partners, you’re not alone. According…
- CreativesEditor's Picks
Becoming a Data-Driven Creative: A Case Study
by Debbie Kennedy April 23, 2019Are you a creative type that is sick and tired of hearing about data and analytics from your marketing partners?…
If you are on an in-house creative team or work with one, I’m sure you’ve heard this before: “How am…
- Marketers
But How Did it Do? Getting Feedback on Creative Performance
by Debbie Kennedy February 18, 2019The creative process involves a lot of feedback from stakeholders during production. However, many creative teams struggle to get feedback…
- CreativesEditor's Picks
Creative Workflow Requires a Creative Specific Workflow Platform
by Debbie Kennedy December 20, 2018In-house creative teams face a lot of corporate challenges, most often because the creative function is so unique compared to…
- Editor's PicksProject Managers
Building Transparency with Stakeholders: 5 Ways to Share More
by Debbie Kennedy December 4, 2018In-house creative teams face the unique challenge of having clients that are also coworkers. This means they have more ability…
- CreativesEditor's Picks
How to Make Collaboration a Natural Part of Your Creative Work Flow
by Debbie Kennedy November 26, 2018I think many people outside of the creative world would be surprised to learn that most creative people are not…
- CreativesEditor's Picks
What is Chasing Your Top Creative Talent Away?
by Debbie Kennedy November 15, 2018I encountered this quote recently in the comments on a blog post about “How to Retain Great Talent”. Based on…
- Editor's PicksMarketersProject Managers
Jump Start Your 2019 Planning
by Debbie Kennedy November 5, 2018Planning for 2019 is upon us, and for some creative teams, that can be a big source of stress. It’s…
The only thing certain in the creative world is change. Every day brings a new design tool, a different medium,…
- CreativesEditor's Picks
Creative Operations Keeps the Creative Team on Top
by Debbie Kennedy September 19, 2018Chances are when you were in design school, you didn’t hear or think much about creative operations. Creative, by its…
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