Analytical Creativity: The Key to Successful Collaboration with Marketing
Creative teams want to become informed, respected contributors to their company. To forge a stronger partnership with management, designers must embrace a shared language that’s focused on KPIs that drive the business and show how their work contributes to them.
Download the recap from Adobe MAX to hear Colleen Phelan, Director of Marketing Services & Web Customer Experience with Delta Vacations, Brian Kessman, founder of Lodestar Agency Consulting and Director of Product Management at inMotionNow, and Brittany Pais, Director of CX at inMotionNow, explore how design has never been more important for businesses to express their brand’s value as digital marketing platforms are powering increasingly data-driven operations.
- How Delta Vacations leveraged data to strengthen the relationship between their design team and marketing
- Which metrics your creative team should be tracking
- How creative teams can have a meaningful dialogue and become true business partners