Trust is a huge part of getting things done together in any organization, and if creatives can’t trust their leaders, then that opens the door for a lot of miscommunication and misunderstanding.
The 2019 In-House Creative Management Report surveyed over 500 creative and marketing professionals to identify key challenges and solutions in-house creative teams are facing in 2019. The report outlined many important issues that are hindering creatives from putting all their time towards creative work and maximizing their output. Here are a few troubling statistics from the report:
- Only 64% of creatives think their creative leadership is effective
- Only 54% of creatives think their marketing leadership is effective
- Only 60% of creatives think their team uses best practices
- Only 45% of creatives think morale on their team is high
Trust is a huge part of getting things done together in any organization, and if creatives can’t trust their leaders, then that opens the door for a lot of miscommunication and misunderstanding. This goes along with the fact that less than half of creatives think their team morale is high, which is yet another obstacle that stands in the way of team collaboration.
Despite the fact that creative and marketing teams are still struggling to stay aligned, the relationship between the two does at least seem to be improving. 47% of respondents say the relationship between marketing and creative has improved over the last year, while only 17% say the relationship has not improved. Teams with high morale become teams with greater productivity by using best practices, investing in creative team training and development, having better creative briefs, and exercising open communication.
Even though marketers and creatives still have work to do to go to maximize their efforts, improvement does appear to be on the horizon if the current trend continues. If marketing and creative groups work together to improve on the weaknesses they are currently experiencing, hopefully these statistics will look much more promising in the years to come.
This content was originally presented in the article “Report: Creative Personnel are Finding Difficulty Aligning with Marketers” by KO Marketing. You can view the full article here: https://komarketing.com/industry-news/report-creative-personnel-are-finding-difficulty-aligning-with-marketers-4038/