Mother Nature threw the Raleigh area a curveball with #ncwx, but that didn’t dampen the spirits at the High Five Conference. The second year of the conference saw the return of some favorite alumni, like speakers Spike Jones and Aaron Draplin and exhibitors BrandFuel and Windsor Circle. There were also lots of new faces, like our own Chief Product Officer, Rob Munz, who presented cutting edge concepts for improving marketing and creative team’s people, communication, processes, and measures in his breakout session on Workflow Trends.
Rob presenting Workflow Trends at the 2015 High Five Conference
The inMotionNow team was there to chat with attendees in the exhibit hall and to attend sessions on the current breakthroughs and best practices for creative professionals. We geeked out on data with Centerline and ReverbNation. We got schooled by Ekaterina Walker on showcasing your brand’s passionate advocates through video and on social media. On day two, Kevin Snyder told us to discover where our creative ideas emerge – whiteboards, journals, ideation stations, etc. We loved Karl Sakas‘ “iron triangle” of project management: budget, timeline, and scope – without a tight workflow, you might be stuck choosing two out of the three. We heard from Johnny Cupcakes that the best place to put your advertising budget is into customer experience, and Graeme Newell taught us the difference between the instinctual brain and the rational brain.
And of course, a high five to High Five for introducing us all to the chork.
The famous and much lauded “chork”
What’s was your favorite part of High Five? Share it in the comments.