At Adobe MAX this year the theme was “The Next Generation of Creativity”. This theme was apparent in the sessions, keynotes, and the exhibits.
Adobe MAX 2018 opened with an inspiring keynote about how Adobe envisions “The Next Generation of Creativity”. Shantanu Narayen opened the keynote by laying out the key imperative facing modern creativity: Everyone has a story to tell, and creative tools need to be accessible to all. This means going beyond the desktop, and bringing digital literacy to young people all over the world. Shantanu concluded his welcome by emphasizing that “design has never been more important, and we are living in a golden age of creativity” as creativity becomes accessible through technology.
Shantanu was followed by Scott Belsky, the Chief Product Officer at Adobe, who outlined 3 guiding principles for a reimagined creative process:
- Accelerate Your Work
- Liberate Your Creativity
- Drive New Mediums
As Adobe MAX continued through the first two days, these guiding principles appeared again and again, supported by new technologies. Sessions gave creatives the best practices and skills to ideate and create faster, and explore new mediums, like 3D and animations. In the exhibit hall vendors showcased exciting new technologies and tools that expand the possibilities for creatives, giving creatives a new freedom to tell their story.
One of the most exciting parts of MAX this year was Sneaks, a showcase of brand-new technologies that can be real game changers for creatives. Sneaks this year was co-hosted by Tiffany Haddish, and featured exciting new technologies. Some of the most exciting features during Sneaks include a tool to make easy animations with real-time data, a video editing tool that used Adobe Sensei to intelligently crop horizontal video for vertical applications, and an audio tool that converts voices into the sounds of musical instruments.
Other exciting new tools featured at Sneaks included a product that makes designing packaging easy, an application that identifies text in an image and builds a complete font from a few letters, and fast-masking for videos that takes the time and effort out of identifying the featured object in the foreground to quickly apply a mask.
Implicit in the theme of the “Next Generation of Creativity” is the important role that creativity plays in our world. Creative work matters, and it really does move the needle. Given the importance of creative work, it’s time that creative teams have a seat at the strategic table in their organizations. At inMotionNow, it is our mission to enable creative teams to take their seat at the strategic table by arming them with powerful creative workflow management that helps them streamline their work, collaborate seamlessly with each other and their stakeholders, and provide quantitative proof of the value they bring to the business’s bottom line.
As we embrace the next generation of creativity at inMotionNow, we have launched the next generation of creative workflow, inMotion ignite. inMotion ignite is a complete reimagining of creative workflow, built to work the way modern creative teams work. With inMotion ignite, creatives can accelerate their work, leaving them more time to liberate their creativity and explore new mediums.
To learn more about inMotion ignite, register for the upcoming webinar.
Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.