Congratulations! You’ve just finished (yet another) fabulous piece of content, and it’s ready to be sent for final review and approval. The question now is how do you keep the excitement and momentum going so that you get actionable feedback quickly?
The answer is review tiers. By organizing your review route into functional tiers you can make sure the right reviewers are brought in at the right time. This increases the efficiency and effectiveness of your review. The beauty of review routes in inMotion ignite is how flexible they are – you can mix and match route groups, tiers, and rules to your heart’s content. Get a head start on creating your routes with these customer-inspired route tiers!
1. The “Any Idea Is A Good Idea” tier
What it’s best for: Brainstorming
When you’re looking for a way to brainstorm ideas and get quick feedback, we recommend keeping your route simple with one tier and one group. This approach is particularly helpful when brainstorming on a rough draft strategy or direction with your direct team. You’ll find the insights provided via review are often times better thought out and more helpful than if you were to all get on a conference call together!
2. The “Gatekeeper” tier
What it’s best for: Working with Clients
3. The “Decision Maker” tier
What it’s best for: Rush Projects
4. The “Compliance Alliance” tier
What it’s best for: Checking the Fine Print
5. The “Department Dance” tier
What it’s best for: Navigating Internal Politics
6. “Godfather” or “Godmother” tier
What it’s best for: Ensuring Actionable Feedback
Get out of reply-all email jail and begin using dynamic, automated proof routes to secure the feedback you need, in the order you need it, when you need it. And bonus points – once you find a proof route that works well, you can easily turn it into a published template for future use!



Brittany Pais is the Director of Customer Experience at inMotionNow. With a background in digital marketing, project management, and product management, Brittany is off-the-charts passionate about the creation and support of phenomenal customer experiences.