Creative work is more in demand than ever before. For creative teams to best meet the demand for high-quality creative, they need an effective way to manage their work. Creative workflow management can help your team continue to be an important strategic contributor by helping you accomplish 5 goals critical to maximizing revenue and proving ROI.
47% of creatives spend at least one full day a week on administrative tasks. This is why many teams initially turn to project management and creative workflow management software as a way to increase their productivity. By building a more efficient project kickoff process, optimizing project management, and streamlining proof review and approval, creative teams can win back time to focus on making impactful creative work that drives business results.
Achieve Faster Time to Market
At its most fundamental, creative workflow management helps teams streamline their processes to increase efficiency so that they can deliver work to stakeholders and clients faster. Often, in-house creative teams work closely with marketing teams that rely on them for creative content that fuels campaigns. Of course, these campaigns cannot drive results until they are live in market, so time spent waiting for creative reduces campaign ROI.
Improve Quality of Work
Quality of creative work is strongly impacted by the ability the creative team has to collaborate with stakeholders and clients. When creative teams are able to get comprehensive briefs during request intake, receive clear and actionable feedback during review, they are able to produce high-quality creative work that drives results. Creative workflow management software makes this collaboration easy and seamless throughout the entire workflow.
There are many opportunities in the creative workflow for unwelcome cost increases. Creative workflow management helps creative teams reduce time spent on rework, decreases cycle time on projects, move towards totally digital proofs, and generally streamline and consolidate the entire creative workflow into a single source of truth. By staying on (or under) budget, creative teams can impress stakeholders and increase their ROI metrics.
Build a Better Relationship with Stakeholders
One benefit that often gets overshadowed by productivity and ROI increases, but is just as important, is the impact that better creative workflow management can have on the creative team’s relationship with stakeholders. A comprehensive creative workflow management solution that supports all 4 pillars of the creative workflow gives stakeholders the feeling that they are in the loop. They have an easier time communicating with the creative team. They have some transparency into the progress of their projects. Most importantly, they see that they are getting higher quality creative work, faster.
Download the eBook Creative Workflow Management 101: A Comprehensive Guide.
Learn more about how creative workflow management can help your team increase productivity and build a better relationship with your stakeholders by requesting a 90-day free trial of inMotion ignite.
Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.