Today’s business environment is all about the numbers. Return on investment, market share, click-through-rate… If you want to demonstrate and improve your team’s value, you’re going to need the numbers to back it up.
Your work in a creative services department can be difficult to quantify. You probably know the number of projects you complete in a given time period, and their value – but how about drilling down a little more?
Having measurable data on your content creation process is a smart first step in improving that process. Here are some metrics you may want to analyze:
- Time to market
This is the total length of time a piece of content takes to go from strategy to implementation. Different kinds of projects will take varying amounts of time, so you may want to parse this metric by content type. If you know how long a certain kind of project typically takes, you can be more realistic about setting launch dates.
- Number of versions
While you want to ensure every piece of content has been thoroughly vetted, it’s important that the number of versions be controlled. Revising and resubmitting content is going to cost you time and ultimately money. Knowing the number of versions that’s typical for your projects can help you better manage out unnecessary versions.
- Length of review time
This is how long your reviewers take (as a group or individually) to complete a single round of reviews. This is an important metric for identifying potential bottlenecks and setting realistic timetables.
- Average time between versions
The other side of the coin from “length of review time” – this is an indicator of how long it’s taking content creators to revise and resubmit content.
We’d like to hear from you, so share your ideas and what metrics you use to gain efficiencies in the comments or email us and be part of the conversation. In future posts, we’ll go into more detail about each of these metrics and show you how can track them with inMotion’s Approval Workflow Solution.