This is the final post in our 3 Workflow Secrets series which will highlight the importance of setting review rules. Click here to review the first secret about obtaining stronger creative briefs by asking detailed questions or click here to read more about our second secret on flexible project templates.
One of the most time consuming stages of creative production that occurs is the review and approval phase. When content is created, the proof must be routed through multiple reviewers and rounds of revision before it can reach market. Without review routing rules in place, proofs can receive conflicting feedback from different reviewers and unnecessary complications and delays when the wrong stakeholders are included.
In order to get your review process up to speed and maximize productivity, the creative team can follow the third and final secret: review rules rule.
Setting rules for approval workflows helps distinguish a clear review chain and allows content to easily move through appointed reviewers. When setting these rules, it is important to identify the type and scope of each project. Review rules are dependent not only on the content of the project, but also who requested it and who needs to review it. Customizing rules for each project will help improve efficiency and allow for a more streamlined process.
About the Author
Rob Munz is the founder and Chief Product Officer at inMotionNow. A serial entrepreneur, his previous businesses involved graphic design, publishing, internet and marketing. He’s worked directly with creative departments at national brands, agencies, associations, and mid-size businesses for more than 15 years to help them improve their production workflows and complete projects more efficiently.sSA