The industry is buzzing with the power of creative as in-house teams and their marketing partners continue to drive revenue with content.
Each month, we round up the latest industry intel for marketers and creatives to boost their workflow. Make sure you never miss out: Subscribe to our Workflow Booster newsletter
3 Things Marketers & Creatives Can Do to Keep Winning This Year
With 2017 nearly half-way through already, savvy marketing and creative teams are looking at how to deliver even more exceptional content and campaigns to exceed goals and drive results. And top ones are already seeing success by focusing on collaboration, personalization, and efficiency.
The Pros and Cons of an In-House Creative Agency
Offering more flexibility and lower costs while still producing top creative, today’s in-house teams are disrupting the traditional external agency model and being recognized as critical components of a larger mission to create a marketing engine that drives the brand forward.
Creative Content is Driving More Revenue [Infographic]
71% of consumers are producing 10x more than they were last year. With consumer demand for quality content climbing, brands that continue to invest in creative are seeing major success, from broader reach and better engagement to more ROI.
What to Do When the Top Boss Kills Your Idea in Front of Others
You’re presenting your idea to a small group of clients, when suddenly your CMO jumps in and kills it. End of story. End of meeting. And maybe the bitter end of your idea—unless you do some fast talking about the facts you’ve gathered to back it up.
The Future of Creativity in an Automated World
Data and technology are more powerful than ever—but emotional engagement requires the right balance of creative and automation. “A creative’s job is to translate the facts and that a brand wants to tell people into a way that consumers are going to connect with and feel emotionally.” – Ian Cornelius, Commercial Director, Skipton Building Society