“For my team it’s all about efficiency and putting a premium on the creative team’s time. I want our resources focused on high-value work.” – Jim Nicholas, Senior Creative, Florida Power and Light Company
In order for creative teams to drive powerful results for their organizations, they need an efficient and streamlined process that enables them to focus on producing high-quality creative that drives better content outcomes. Creative teams looking to make process improvements should focus on 4 key areas:
- Request Intake
- Project Management
- Review + Approval
Download this worksheet packet to get industry benchmarks, bet practices from industry thought leaders, and actionable next-steps to improve each of the four pillars of your creative workflow.