“The creativity that was needed in the past is not the creativity that is needed today.”
The 2021 Creative Management Report, now in its fourth year, combines survey results from over 400 marketing and creative professionals with insights and best practices from industry leaders. Here are just a few of the insights you will discover in the report:
- The top three challenges facing creative teams in 2021 are the speed they need to work (73%), a lack of creative resources (61%) and the volume of work they need to complete (59%)
- 58% of creative teams faced larger workloads in 2020 than in 2019, even though 31% of teams faced resource reductions
- 96% of teams report that creative content is considered important to the success of the organization’s key objectives
- “For my team it’s all about efficiency and putting a premium on the creative team’s time. I want all our creative resources focused on high-value work.” – Jim Nicholas, Florida Power & Light Company
Download the full report to learn what creatives need to know to be successful in 2021!