Getting proofs approved is the biggest bottleneck to getting creative work out to market. Creative management software with online proofing can help.
Change is hard. And moving to an online proofing tool for creative projects can seem particularly daunting. So why change the way you’re managing reviews and approvals? Proofing your content online using a creative project management software can help you manage the approval process more efficiently, so you can get your content to market faster.
Here are ten good reasons to consider an online proofing tool for creative projects:
- Avoid the inbox tangle
It’s very common to use email to share content and feedback. But big files can clog up the server, and email threads can quickly grow unmanageable. Online proofing keeps the conversation out of your email.
- No more FTP
Sure, you can keep big files out of your inbox by using an FTP client. But FTP can be difficult to use and unreliable to access. An online proofing solution can be easily accessed from your browser and unlike FTP actually allows users to share feedback.
- Accessible anywhere
Away from the office? When you’re proofing online, you can review and approve it from any internet-enabled device, including mobile devices. Project management for proofing allows reviewers to return feedback more quickly, so you can get creative assets to market faster.
- Handles web pages and motion content
Documents and graphics are relatively easy to share when compared to web pages, video, and Flash. These kinds of files present challenges when sending and displaying that an online proofing solution can eliminate.
- Easier reviewer interface
Instead of relying on installed software to open a file for review, for online proofing all you need is a browser to access many different file types. And unlike the originating software, reviewers aren’t presented with distracting and unnecessary editing tools.
- Show, don’t tell
When communicating feedback over email, a reviewer often has to describe what they want changed before they can present a revision request. An online proofing tool allows reviewers to easily show what they want changed, by marking up content just like they would a printout.
- All your proof info in one place
Anyone using email to share and approve content has probably gone digging through their inbox looking for a file or feedback. Proofing online means your content and its approval status is always visible.
- Version control
The trouble with sending a file to multiple reviewers for feedback is that after a round or two of revision, it gets difficult to be sure that everyone’s looking at the same version. An online proofing guarantees that they are.
- Record of all feedback
Going back to look for feedback in your inbox can be like looking for a needle in a haystack. A haystack that sometimes gets deleted. Most online proofing solutions offer archiving so you always have your revision requests available.
All that centralization and accessibility that online proofing offers gives you one more advantage over email: accountability. Suddenly the who, what, and when of your content review and approval process becomes transparent, allowing you to find bottlenecks and trace a project’s evolution.
While email is a flexible and vital tool in your business’s arsenal, it’s not always the best tool for the job. If the challenges above sound familiar, it might be time to consider adopting an project management for proofing for your content review and approval process.