How to Speak Marketing for Creatives
It was critical that any solution we implemented be simple to manage so that I could let my designers focus on design.
Prior to inMotion, we really didn’t have a unified system in place. The biggest impact inMotion has had has really been in terms of efficiency. Getting us all on the same page, helping us have systems and processes that we can all buy in to, and making sure that we are all doing things in the same, unified way.
… my creative team has gone from taking on maybe 100 projects a year to about 600. We were growing so fast, we needed to increase accountability and shorten project time to meet the overall organizational objectives. We used to manage our workflow with just a simple spreadsheet and an internal system—but we quickly saw that wasn’t working for us anymore.
…we needed the solution to have a zero learning curve to ensure widespread adoption.
We chose inMotion because it was intuitive and easy to use, and didn’t require a great deal of technical knowledge.
It used to take 2-3 weeks to route items throughout the team. Now we’re down to 2-3 days. This is a HUGE goal that we’ve achieved.
For so long, our in-house creative team has relied on an archaic system to meet deadlines and complete projects. As we continue to grow, we are so excited to finally digitize our workflow to increase productivity and efficiency.
We have an influx of about 300 projects a year, and when I first joined the team, the briefing process was literally a form that would get faxed over. There was no strategic intake. inMotion has allowed our team to scale with the organization, and also easily report on our growth.
inMotion had an implementation plan that let us get up and running smoothly. Their onboarding team helped us quickly adopt the new automated workflow solution and learn the extent of the application’s capabilities.”
inMotion fits the way we work… not the other way around.
We use inMotion to route our packaging labels and marketing collateral for review and approval before releasing the final artwork to our vendors. It’s a cost effective tool that helps organize workflow and track our progress to help ensure we hit our tight deadlines.
inMotion allows our team to receive requests, track projects and proof assets on a single platform. This consolidation has helped us streamline our workflow and cut down drastically on emails and administrative tasks.
We selected inMotion because of the built-in and customizable creative briefing capabilities. We were also really impressed with the customer service of inMotion. Many of our suggestions for enhancements have been incorporated into recent builds. It’s great to see a company take their customers’ feedback as opportunities for improvement.