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Creative Workflow Management for Consumer Packaged Goods

Protect your brand and increase profitability by streamlining your creative go-to-market process.

CPG brands are facing increasing volume, velocity, and variety of marketing assets demanded. From more impactful and seasonal in-store promotions and product packaging, to real-time ecommerce optimization, creatives teams need to speed up turnaround times while maintaining brand standards and compliance.

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Turn Projects Around Faster

Whether it's seasonal promotional materials, Point of Sale collateral, or consumer packaging and label copy and artwork, speed up time-to-market to start generating and boost revenue today.

  • Custom intake forms get the creative team everything they need to kick off a project on the first submission.

  • Streamlined, efficient project management speeds up projects to avoid delays and confusion from inefficiency.

  • Online Review and Approval allows reviewers to submit feedback quickly and easily.

Improve the Brand Experience

Protect your brand by ensuring consistency and accuracy on all published content, from the copy on labels to the correct brand artwork.

  • Customized intake forms enable the creative team to make sure they have all the needed brand materials to complete a project.

  • Unlimited reviewers ensure that the right people approve copy and brand artwork before it goes live to avoid costly errors.

  • Easily ensure any regulatory or legal packaging compliance requirements with required approval steps.

Reduce Costly Errors

Move at the speed the market demands, while still mitigating the risk of packaging or promotional errors.

  • Set up proof routing templates to make sure every piece is approved by the correct person and verified for compliance.

  • Version control and audit trails of feedback and sign-offs increase accountability and reduce the likelihood of errors.

  • Track the status of all proofs to see returned feedback or reviews still pending.

Kick Off Projects Right the First Time

Jumpstart new projects with an accessible request intake portal and customizable templates.

  • Give your clients an online portal to easily make and track requests

  • Customize request forms with radio buttons, checkboxes, and attachments

  • Automatically route requests for authorization before new work begins

Intuitive Creative Workflow

One easy hub for managing projects across your team makes it easy to stay updated on tasks, timelines, resources, and more.

  • Access project priority, statuses, and schedules in one central dashboard

  • Get better visibility into your assigned work with personalized project workspaces

  • Easily balance workloads, manage tasks, and bulk shift deadlines

Take the Hassle Out of Routing Content for Review

End the chase for approvals with creative workflow management software for proofing

  • Customize routing workflows to get design proofs to the right reviewers in the right order

  • Increase accountability with version control and audit trails of feedback and sign-offs

  • Track the status of all proofs to see returned feedback or reviews still pending

You're only one click away from empowering your team with a better workflow!

Let us show you the details.

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For so long, our in-house creative team has relied on an archaic system to meet deadlines and complete projects. As we continue to grow, we are so excited to finally digitize our workflow to increase productivity and efficiency.

Amy Ruffo, AVP of Creative Operations, Kiehl's