Making Sense of MarTech Stacks
Figuring out what marketing technologies your team needs is essential–and challenging. What’s even harder? Figuring out how to combine different technologies in to a MarTech stack that works.
In this eBook, you’ll learn all about the rapidly-expanding marketing technology landscape and how it all comes together in a comprehensive MarTech stack that works.
This ebook includes:
- What is marketing technology?
- The rapidly-expanding MarTech landscape
- The MarTech stack defined
- Making sense of different kinds of MarTech
- Why most teams have gaps in their stack
- Why the MarTech stack is here to stay
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