Skip to content

The Edward Marc Case Study

A better workflow with sweet results

Before inMotion, Pittsburgh-based chocolate retailer Edward Marc struggled to keep up with the demand for more creative assets across many different product lines because of a manual approval process that caused major headaches.

“We were looking to provide a better way to gather comments and approvals for documents that needed multiple approvals from various departments. It used to take 2-3 weeks to route items throughout the team. Now, we’re down to 2-3 days. This is a HUGE goal we’ve achieved.” – Jamie Orndorff, Project Manager

But today, thanks to inMotion’s new Review + Approval capabilities, the creative team at Edward Marc has easier review cycles, gets clearer feedback, and delivers content to market, faster.

Find out how Edward Marc met their goals with inMotion.

If somebody gave me a million dollars to build an application for my team, inMotion is what I would build.

Jim Parker, Creative Systems Manager

It was critical that any solution we implemented be simple to manage so that I could let my designers focus on design.

Jonathan Willey, Senior Manager of Multimedia Productions

… my creative team has gone from taking on maybe 100 projects a year to about 600. We were growing so fast, we needed to increase accountability and shorten project time to meet the overall organizational objectives. We used to manage our workflow with just a simple spreadsheet and an internal system—but we quickly saw that wasn’t working for us anymore.

Michael Johnson, Creative Director

…we needed the solution to have a zero learning curve to ensure widespread adoption.

Manager of Production, Choice Hotels International

We chose inMotion because it was intuitive and easy to use, and didn’t require a great deal of technical knowledge.

Rich Carver, Senior Regulatory Scientist

It used to take 2-3 weeks to route items throughout the team. Now we’re down to 2-3 days. This is a HUGE goal that we’ve achieved.

Jamie Orndorff, Project Manager

For so long, our in-house creative team has relied on an archaic system to meet deadlines and complete projects. As we continue to grow, we are so excited to finally digitize our workflow to increase productivity and efficiency.

Amy Ruffo, AVP of Creative Operations

Implementing inMotion has allowed us to focus our IT resources on other business challenges. Now, our yearly job requests total over 3,300 per year—with no added personnel—ultimately furthering the ROI we’ve received from the application.

Scott Burks, Production Manager

“We have an influx of about 300 projects a year, and when I first joined the team, the briefing process was literally a form that would get faxed over. There was no strategic intake. inMotion has allowed our team to scale with the organization, and also easily report on our growth.”

Rachael Silva, Director of Creative Services

inMotion had an implementation plan that let us get up and running smoothly. Their onboarding team helped us quickly adopt the new automated workflow solution and learn the extent of the application’s capabilities.”

Laura Snyder, Creative Services Manager

inMotion fits the way we work… not the other way around.

David Dupont, Senior Production Manager

We use inMotion to route our packaging labels and marketing collateral for review and approval before releasing the final artwork to our vendors. It’s a cost effective tool that helps organize workflow and track our progress to help ensure we hit our tight deadlines.

Melissa Mansfield, Senior Graphic Designer

Creatives want to be included earlier in the conversation so they don’t feel like order takers. inMotion facilitates collaboration between creatives and their client and more early-stage collaboration leads to less back and forth communication, quicker project turnaround times, and a more empowered creative team.

Brenda Wilbur, Director of Branding and Creative

We selected inMotion because of the built-in and customizable creative briefing capabilities. We were also really impressed with the customer service of inMotion. Many of our suggestions for enhancements have been incorporated into recent builds. It’s great to see a company take their customers’ feedback as opportunities for improvement.

Trish Olives, Creative Services Manager