Pratt Institute Case Study
Before inMotion, Pratt Institute’s Office of Communications and Marketing relied on a manual production process that just wasn’t making the grade.
In this Case Story, you’ll learn all about Pratt’s journey to the top of the class, thanks to inMotion.
- Inconsistent internal processes
- Manual content review
- Singular, streamlined workflow
- Automated proof routing
- Since implementing inMotion, Pratt’s Office of Communications and Marketing is earning top marks when it comes to productivity.
- And, they’re spending less time with processes–and more time with creative.
Find out why inMotion is an A+ solution for Pratt.
If somebody gave me a million dollars to build an application for my team, inMotion is what I would build.
It was critical that any solution we implemented be simple to manage so that I could let my designers focus on design.
… my creative team has gone from taking on maybe 100 projects a year to about 600. We were growing so fast, we needed to increase accountability and shorten project time to meet the overall organizational objectives. We used to manage our workflow with just a simple spreadsheet and an internal system—but we quickly saw that wasn’t working for us anymore.
…we needed the solution to have a zero learning curve to ensure widespread adoption.
We chose inMotion because it was intuitive and easy to use, and didn’t require a great deal of technical knowledge.
It used to take 2-3 weeks to route items throughout the team. Now we’re down to 2-3 days. This is a HUGE goal that we’ve achieved.
For so long, our in-house creative team has relied on an archaic system to meet deadlines and complete projects. As we continue to grow, we are so excited to finally digitize our workflow to increase productivity and efficiency.
Implementing inMotion has allowed us to focus our IT resources on other business challenges. Now, our yearly job requests total over 3,300 per year—with no added personnel—ultimately furthering the ROI we’ve received from the application.
inMotion had an implementation plan that let us get up and running smoothly. Their onboarding team helped us quickly adopt the new automated workflow solution and learn the extent of the application’s capabilities.”
“We have an influx of about 300 projects a year, and when I first joined the team, the briefing process was literally a form that would get faxed over. There was no strategic intake. inMotion has allowed our team to scale with the organization, and also easily report on our growth.”
inMotion fits the way we work… not the other way around.
We use inMotion to route our packaging labels and marketing collateral for review and approval before releasing the final artwork to our vendors. It’s a cost effective tool that helps organize workflow and track our progress to help ensure we hit our tight deadlines.
Creatives want to be included earlier in the conversation so they don’t feel like order takers. inMotion facilitates collaboration between creatives and their client and more early-stage collaboration leads to less back and forth communication, quicker project turnaround times, and a more empowered creative team.
We selected inMotion because of the built-in and customizable creative briefing capabilities. We were also really impressed with the customer service of inMotion. Many of our suggestions for enhancements have been incorporated into recent builds. It’s great to see a company take their customers’ feedback as opportunities for improvement.