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The Business Impact of Creative Infographic

Creative Content is More Valuable Than Ever

In today’s incredibly crowded digital world, the key to cutting through the noise and resonating with consumers is highly-personalized, highly-creative, design-driven content.

[In fact, 71% of consumers say they will choose a product or service over its competitors because of good design.]

That’s why businesses that invest in creative are seeing major success, from reaching more consumers and achieving better engagement to closing more sales.

Get 13 stats on how today’s creative teams are driving more revenue with creative content.

Download the infographic to see the true impact of creative teams.

If somebody gave me a million dollars to build an application for my team, inMotion is what I would build. Jobs are getting done 50-85% faster and we’re saving $840-000-$960,000 a year in salaried employee time.

Jim Parker, Creative Systems Manager, Advance Auto Parts

It was critical that any solution we implemented be simple to manage so that I could let my designers focus on design.

Senior Manager of Multimedia Productions, Arizona Diamondbacks

… my creative team has gone from taking on maybe 100 projects a year to about 600. We were growing so fast, we needed to increase accountability and shorten project time to meet the overall organizational objectives. We used to manage our workflow with just a simple spreadsheet and an internal system—but we quickly saw that wasn’t working for us anymore.

Michael Johnson, Creative Director

…we needed the solution to have a zero learning curve to ensure widespread adoption.

Manager of Production, Choice Hotels International

We chose inMotion because it was intuitive and easy to use, and didn’t require a great deal of technical knowledge.

Rich Carver, Senior Regulatory Scientist, Dupont

It used to take 2-3 weeks to route items throughout the team. Now we’re down to 2-3 days. This is a HUGE goal that we’ve achieved.

Jamie Orndorff, Project Manager, Edward Marc

For so long, our in-house creative team has relied on an archaic system to meet deadlines and complete projects. As we continue to grow, we are so excited to finally digitize our workflow to increase productivity and efficiency.

Amy Ruffo, AVP of Creative Operations, Kiehl's

Implementing inMotion has allowed us to focus our IT resources on other business challenges. Now, our yearly job requests total over 3,300 per year—with no added personnel—ultimately furthering the ROI we’ve received from the application.

Scott Burks, Production Manager, Nasdaq

“We have an influx of about 300 projects a year, and when I first joined the team, the briefing process was literally a form that would get faxed over. There was no strategic intake. inMotion has allowed our team to scale with the organization, and also easily report on our growth.”

Rachael Silva, Director of Creative Services, New York Public Library

inMotion had an implementation plan that let us get up and running smoothly. Their onboarding team helped us quickly adopt the new automated workflow solution and learn the extent of the application’s capabilities.”

Laura Snyder, Creative Services Manager, Pep Boys

inMotion fits the way we work… not the other way around.

David Dupont, Senior Production Manager, Pratt

We use inMotion to route our packaging labels and marketing collateral for review and approval before releasing the final artwork to our vendors. It’s a cost effective tool that helps organize workflow and track our progress to help ensure we hit our tight deadlines.

Melissa Mansfield, Senior Graphic Designer, Prestone

Creatives want to be included earlier in the conversation so they don’t feel like order takers. inMotion facilitates collaboration between creatives and their client and more early-stage collaboration leads to less back and forth communication, quicker project turnaround times, and a more empowered creative team.

Brenda Wilbur, Director of Branding and Creative, St. Louis Blues