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Understanding inMotion within the technology landscape for the Creative Enterprise |
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To better help those exploring inMotion understand the fit and function of our offering,
and for the purpose of differentiation, we have placed technologies into three categories: For Business
Management, For Project Management, and For Creation and/or Assembly. Let's look at these categories in
more depth.
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Overall business management technology solutions are adopted to facilitate organization-wide efficiencies. They are accessible across all
departments and business units of an organization. Typically, they assist
in process management for Finance, HR, and Infrastructure, providing
a component of forecasting and performance analysis. These technologies would be considered as a company
wide deployment touching all departments.
Technologies at this level are anticipated to deliver very significant
returns relevant to the high costs of purchase and the costs associated
with adoption.
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Organizational Impact: Broadly Across Entire Enterprise
Return on Resources: Exceptionally High
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Directly below Business Management tools is a level of technologies
that revolve around departments and teams within an organization, and
more specifically, function at a project-level. These project level tools
require the participation of multi-function groups. Typically these groups go
beyond just Designers and Developers to Department Leads, Directors,
and Managers. Further up the chain, they extend to Sales, Marketing
and even C-Level Executives and often include Legal and Compliance.
Since the nature of output from departments has a widely shared impact
across an organization, technologies are also shared and used more
broadly. These technologies would be considered as a part company-wide, part department-level deployment.
Technologies at this level are anticipated to deliver very significant
returns relevant to the moderate costs of purchase and the costs associated with adoption.
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Organizational Impact: Departments, Teams, Projects
Return on Resources: Very High
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inMotion - Content Review and Approval Management
Included at the Project Management level, the inMotion Review and Approval
Workflow Management solution impacts day-to-day creative operations and
extends beyond individual departments to deliver value to managers, directors,
executives and often legal. The inMotion solution is designed to positively impact
bottom-line savings and improve profit margins to deliver:
- Accelerated time-to-revenue by getting projects to market faster.
- Increased profit margins within project budgets by removing unnecessary costs.
- Reduced overtime and vendor costs by removing costs associated with delays, corrections and sluggish processes.
- Quality improvement by allowing for broader participation and contribution.
- Protection of intellectual property and preserved brand value by maintaining control of assets.
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Creation and Assembly is designated as the third level of
tools and technologies that are purchased and deployed at
the individual task level. They include technologies such as
document creation software, code programming packages
and graphic or image design tools.
They also include low-level and small development collaboration deployments such
as wikis, meeting room software and virtual whiteboard tools.
Most selection criteria fall to individual preference as their use
is typically as an individual or small group. These technologies would be considered as
individual-level deployment.
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Organizational Impact: The Individual, small groups
Return on Resources: Limited as Necessity
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