change
Posted on August 1, 2012 · Posted in Adoption, Workflow Challenges for Creatives

We all know the saying: Change isn’t easy.

Take the approval process for instance. The review and approval of creative content is absolutely critical to every business. Whether that business is in retail, entertainment, consumer goods, publishing, advertising, or underwater basket weaving, it will have creative and promotional content that needs to be approved before going out to market.

Many times this mission critical process is handled haphazardly. Creative departments often lack a documented workflow for how projects should be approved. Feedback is never in one place, it’s collected in messy email threads, or in meetings, or over the phone. And information about approval status isn’t tracked, or is being tracked manually in a way that’s time-consuming and prone to being out-of-date.

This is the status quo for many successful and respected businesses.  So what keeps them from finding a better way?

  • “I don’t have time to sit back.”
    Leaders of creative production teams are busy people. Their days are filled with all of the complexities of getting content created and completed. Taking a step back to evaluate their process and look for ways to improve it means that all those balls they’re juggling could end up on the floor.
  • “It will take too long to roll out.”
    The status quo may be difficult, cumbersome, and time-consuming. But most creatives are still successful despite these challenges. So even if a new way would be an improvement, there’s a fear that implementing the change and getting buy-in would take too much time and effort.
  • “There’s no budget.”
    Resources can be tight, and often demands grow faster than your budget. If a creative department is managing with what they have in place, why spend the resources to implement a solution? Sure, a solution would be nice but as the business world mantra goes, where’s the ROI?

These are all common, valid concerns that creative teams have when they’re looking at implementing a solution like inMotion. But next week, we’ll explore why these concerns are misplaced.

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